![](//photos1.blogger.com/x/blogger/4080/2796/320/204359/Saks_Bags.jpg)
A handsome and classic new identity designed by Pentagram for iconic New York retailer Saks Fifth Avenue launches on January 2, 2007. Click the title, partner Michael Bierut describes the process behind the development of an identity with more variations than there are electrons in the known universe.