LA's Red Building
After 30 years, Cesar Pelli is completing the Pacific Design Center in West Hollywood with his Red Building - an office complex aimed at entertainment and new media companies. The building is due in 2008 and the LA Times argues that it represents a shift in the architectural theme of Los Angeles: The progress of the Red Building is worth paying attention to, though, for another reason. The project suggests an acceleration in L.A.'s shift from a city of scattered landmarks to a place where ensemble architecture Â— several prominent buildings designed in concert on the same or adjacent sites Â— will become more common, more noticeable and more important.
as seen by Craig Brimm