Stephon Marbury is launching a $14.99 sneaker. Seriously, folks, while Jordans may indeed be overpriced, the Marbury shoe carries a lower pricepoint than Shaq's (K-mart) shoe! These shoes would most definitely kill an industry that's already taken some serious body blows thanks to the explosion in popularity of flip-flops, aka a shoe with a less than $10 average pricepoint. (Not to mention that outside of Air Force One and Jordan, the baskteball footwear category specifically right now is bordering on stick-a-fork territory.)
http://www.starbury.com/
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